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A collection of resources to help you grow!

Posted: 02.10.17
Unhappy with the amount of traffic your website is receiving? Try implementing any, or all, of the following strategies to boost your traffic and land more deals. You’re not advertising There’s a common misconception in the web world they if you have a website people will find it and you’ll be...
Posted: 01.30.17
In our last article we discussed “5 Things Your Website is Missing That's Costing You Big Time.” This time around I’d like to discuss 5 signs your website needs a little work. You may actually have a great looking website with awesome navigation. Your content may be fantastic and super informative...
Posted: 01.23.17
2016 brought about a major push in SEO, content marketing and lead generation. Tools like Leadpages, Facebook Advertising and countless other platforms took the forefront and everyone became their own marketing specialist. While these tools have drastically simplified the process of customer...
Posted: 06.20.16
Email marketing is by no means dead. That being said the way in which we approach an email marketing campaign has changed drastically. Blind email campaigns just don’t see the type of ROI they used to. This is because recipients have become hyper aware of spam and our schedules are so full we just...
Posted: 06.15.16
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer actions.” - CM Institute  Pay close attention to the highlighted words...
Posted: 04.15.16
In order to properly discuss Social Media Marketing and how to effectively leverage it’s power we need to forget, for the moment at least, that most of these networks offer Pay-Per-Click PPC solutions. The concepts and principles discussed in our last article “Pay-Per-Click Marketing 101 The Basics...
Posted: 03.17.16
The old saying “You have to spend money to make money” could not be more true in the world of digital marketing. There is a common myth that if you have a great product and build a fantastic website people will just find and buy what you’re offering. As much as I wish this myth were true, it could...
Posted: 01.26.16
In the past you had four major channels with just a few massive hit shows amongst them and these were your marketing channels. By running a commercial during a few shows, you could reach 80 to 90 percent of your target audience. But things have changed. The rise of the web has dramatically...
Posted: 01.04.16
In our last article we discussed How to create awesome email subject lines that get results. However, getting your email opened is only half the battle. If your email is immediately deleted after it’s opened, you’re no better off than had the email not been opened at all. Here are some tips for...
Posted: 12.21.15
We all know the importance of making a great first impression. Within seconds of meeting someone we are evaluated and opinions are formed about us based on our appearance, body language, demeanor, etc. These first impressions can be nearly impossible to reverse, making them extremely important, as...
Posted: 11.24.15
Do you like your competitors website better than yours? Truth is, if you haven’t updated your website in the last 3 years, you’re way behind. Most likely if it’s time for a new website, you know. But if you're unsure, this list is for you. Here are 10 signs you should invest in a new website. #1...
Posted: 09.22.15
Companies are becoming more and more customer centric. Why? Because the culture of purchasing has changed drastically over the last few years. We no longer live in a quality vs price society. We focus more on brand identification, solutions and our place within a "tribe" of consumers. Therefore,...
Posted: 08.19.15
Don’t:  Design your website around your logo. Your logo maybe be complicated, contain a lot of colors, or just plain not web friendly. Do: Design your logo for your website. If you don’t have a logo yet, great! Design it with both the web & print in mind. If you do that’s ok too! However, you...
Posted: 08.03.15
While we are on the topic of making "friends" and blogging, I thought it would be a good idea to take a moment and discuss some common pitfalls that can be attributed to bad blogging. #1 Bad Writing If you read a decent number of blogs you will know that it is not uncommon to find many of them...
Posted: 07.28.15
If you search Google you can find a whole mess of articles discussing all the reasons you as an organization or individual, should be blogging. I wouldn't say that all of the reasons posted on the subject are viable, it is the internet, however I will say that a vast majority of them are....
Posted: 07.21.15
In our last article we discussed the importance of creating and enforcing your brand guidelines. A vital step that should really take place prior to crafting your guidelines, even before opening shop, is defining, writing and distributing your brand message. One of the biggest mistakes a company...
Posted: 06.30.15
Branding is all about recognition through consistency in marketing and advertising. Companies don't spend hundreds, thousands, even millions of dollars a year on branding just so that the company can appear uniform on the inside. They do it to become a recognizable figure in their specific...
Posted: 06.22.15
Your brand identity is your business. It is how people know, recognize and remember you. It's something that takes a long time to build and is an ongoing process that should never really be completed. It's imortant to make sure that your identity flows through all parts of your company, not just...
Posted: 06.10.15
Your website will be glad you did. White or negative space is essential to design. Sometimes you don’t realize it is there. But when there is too much or too little it is painfully noticeable. Here are a few tips to get your website layed out just right. Symmetry Keeping things even will give you...
Posted: 06.02.15
The gallery or slideshow is one of the most popular features on websites today. There is most likely one in some shape or form on almost every site you visit. Why, you make ask. Well because they are becoming more and more dynamic and bring a sense of interactivity. Also, if done right they can be...

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