7 Blogging Mistakes You Should Avoid

While we are on the topic of making "friends" and blogging, I thought it would be a good idea to take a moment and discuss some common pitfalls that can be attributed to bad blogging.

#1 Bad Writing

If you read a decent number of blogs you will know that it is not uncommon to find many of them littered with formatting, spelling and grammatical errors. Your objective as a writer is to convey some sort of message. Spelling and grammatical errors make that message hard to understand and can turn off those reading your post. Simple spelling and grammatical errors also leave your readers with a less than professional opinion about you and your organization. Take the time to proof read your work. Read your posts aloud to yourself and allow someone else proof read them. Don't leave your readers confused and unimpressed with poor writing.

#2 Understanding Your Audience

It's important to know who is reading your blog posts. Understanding your audience allows you to craft articles that are actually beneficial to the reader. If you fail to know your audience, you fail to know what they already know vs. what they do not know. This means that you could be spending a lot of time and energy writing articles that are of no benefit to those that are reading them or creating articles that they don't yet understand. By understanding your audience you can deliver the right content at the right time.

#3 Selfish Writing

At the best of times, blog readers are selfish and that's okay. They are looking to gain something from reading your article. Generally they are uninterested in you and your organization. What they are interested in are solutions. Don't waste your readers time by writing articles that are all about you and do not offer any sort of substance to your readers. Give them something that they can take and use to grow!

#4 The Constant Sales Pitch

This is directly related to point number 3. Just as much as readers don't want to read all about you and your organization, they also don't want to feel pressured into a sale. Yes a blog can be a great way to promote sales and special offers, but readers will stop reading if they feel all you are trying to do is sell them a product or service. First time readers really don't care about you or your products yet. Again, they care about solutions. Try offering solutions, build a relationship with your readers. Don't just force feed them your products and services.

#5 Inconsistent Topics

It's never a good idea to try and cover a multitude of topics both within a single blog or collectively amongst all your blogs. Too many topics within a single blog will cause it to feel disjointed. Readers will jump around from one idea to the next and can potentially get lost in your article. Too many topics within your blog feed will cause readers to loose interest. For example, while they may have found your article about stain removal helpful, they are completely uninterested in the one about Search Engine Optimization (SEO). Try and stay on point, both in your single articles and your blog as a whole. This will maintain a following of individuals who are interested in what you have to say.

#6 Exhaustive Blogs

It is important that your readers get something out of your blog, however, they do not need to get EVERYTHING out of a single blog post. Articles that are too long exhaust your readers, especially if you haven't written in such a way that commands their attention. You also run the risk of education overload, frying your readers brain by the time they finish. The final major issue with exhaustive blogs is that they take away the possibility of a second, third or even more blogs on the topic. This means you get one read per person and that's it. There's nothing left to say. Structure your blogs so that readers get something, but not necessarily everything. They can come back and read more in your next blog.

#7 Writing for SEO

Blogs are great for SEO. You can litter them with keywords and they provide healthy revolving content. Keeping that in mind, you should never write an article specifically for SEO. Writing for robots will bore your human readers, encouraging them to never visit your website again. Write for the people who will be reading your blog and find creative ways to work your keywords into the blog post. On that note, Google has specifically stated that to get the most out of their crawlers, content should be written for humans and not for their robots.

This is by no means an exhaustive list on blogging pitfalls, but it should be enough to help you get started and avoid some of the more common mistakes that can be made.