Digital Marketing

5 Things Your Website is Missing That's Costing You Big Time

2016 brought about a major push in SEO, content marketing and lead generation. Tools like Leadpages, Facebook Advertising and countless other platforms took the forefront and everyone became their own marketing specialist.

While these tools have drastically simplified the process of customer acquisition I must ask the vital question, “Have you been paying attention to your website?”

Email Marketing Best Practices - Email Your Next Sale!

Email marketing is by no means dead.

That being said the way in which we approach an email marketing campaign has changed drastically.

Blind email campaigns just don’t see the type of ROI they used to.

This is because recipients have become hyper aware of spam and our schedules are so full we just don’t have time to read a bunch of emails we didn’t ask to receive.

It doesn’t matter if your offer is great or even life changing, if it’s unexpected it’s most likely going to be deleted.

Don’t allow your efforts to end up in the trash!

Social Media Marketing Secrets and Insights

In order to properly discuss Social Media Marketing and how to effectively leverage it’s power we need to forget, for the moment at least, that most of these networks offer Pay-Per-Click PPC solutions.

The concepts and principles discussed in our last article “Pay-Per-Click Marketing 101 The Basics” will apply to these networks PPC offerings.

Social Media Marketing is far too powerful and in-depth to simply boil it down to just another PPC outlet.

Pay-Per-Click Marketing 101 The Basics

The old saying “You have to spend money to make money” could not be more true in the world of digital marketing.

There is a common myth that if you have a great product and build a fantastic website people will just find and buy what you’re offering.

As much as I wish this myth were true, it could not be farther from the truth.

There are a lot of companies out there promising front page Google search results through SEO in a matter of weeks, some even days!

Truth is that it takes about 4 to 6 months to start seeing real results from your SEO efforts.

The Power of Digital Marketing & Customer Acquisition

In the past you had four major channels with just a few massive hit shows amongst them and these were your marketing channels.

By running a commercial during a few shows, you could reach 80 to 90 percent of your target audience.

But things have changed. The rise of the web has dramatically transformed our marketing opportunities.

The web is everywhere. On our laps, in our hands and even on our wrists.

You no longer have to catch consumers at primetime. You can catch them anytime, throughout their day, on any device.

How to write emails people actually want to read

In our last article we discussed How to create awesome email subject lines that get results.

However, getting your email opened is only half the battle.

If your email is immediately deleted after it’s opened, you’re no better off than had the email not been opened at all.

Here are some tips for composing great emails that captivate and motivate your readers.

Valuable Content

One of the biggest mistakes in email marketing is not including any value in the email.

Content should be something the recipient will actually want or be able to use.

5 Massive Sales Mistakes Your Company May Be Making

Companies are becoming more and more customer centric. Why? Because the culture of purchasing has changed drastically over the last few years. We no longer live in a quality vs price society. We focus more on brand identification, solutions and our place within a "tribe" of consumers. Therefore, the old ways of selling are no longer applicable in todays marketplace. 

I'd like to take a look at 5 Massive Sales Mistakes Your Company May Be Making to help you avoid these mega pitfalls and create a successful sales department.

5 Simple Web Design Do’s & Don’ts

Don’t:  Design your website around your logo.

Your logo maybe be complicated, contain a lot of colors, or just plain not web friendly.

Do: Design your logo for your website.

If you don’t have a logo yet, great! Design it with both the web & print in mind. If you do that’s ok too! However, you may want to re-evaluate it and make it web ready!  You can do that here http://archboardmedia.com/news/logo-design-how-get-website-ready

 

Why Blog - A Different Take On Blogging

If you search Google you can find a whole mess of articles discussing all the reasons you as an organization or individual, should be blogging. I wouldn't say that all of the reasons posted on the subject are viable, it is the internet, however I will say that a vast majority of them are. Everything from "Becoming a better writer" to "SEO Enhancements" are listed as reasons to blog and guess what? They're right. As you blog and exercise your writing ability, naturally you should become a better writer.

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