Email Marketing

Email Marketing Best Practices - Email Your Next Sale!

Email marketing is by no means dead.

That being said the way in which we approach an email marketing campaign has changed drastically.

Blind email campaigns just don’t see the type of ROI they used to.

This is because recipients have become hyper aware of spam and our schedules are so full we just don’t have time to read a bunch of emails we didn’t ask to receive.

It doesn’t matter if your offer is great or even life changing, if it’s unexpected it’s most likely going to be deleted.

Don’t allow your efforts to end up in the trash!

The Power of Digital Marketing & Customer Acquisition

In the past you had four major channels with just a few massive hit shows amongst them and these were your marketing channels.

By running a commercial during a few shows, you could reach 80 to 90 percent of your target audience.

But things have changed. The rise of the web has dramatically transformed our marketing opportunities.

The web is everywhere. On our laps, in our hands and even on our wrists.

You no longer have to catch consumers at primetime. You can catch them anytime, throughout their day, on any device.

How to write emails people actually want to read

In our last article we discussed How to create awesome email subject lines that get results.

However, getting your email opened is only half the battle.

If your email is immediately deleted after it’s opened, you’re no better off than had the email not been opened at all.

Here are some tips for composing great emails that captivate and motivate your readers.

Valuable Content

One of the biggest mistakes in email marketing is not including any value in the email.

Content should be something the recipient will actually want or be able to use.

How to create awesome email subject lines that get results

We all know the importance of making a great first impression.

Within seconds of meeting someone we are evaluated and opinions are formed about us based on our appearance, body language, demeanor, etc.

These first impressions can be nearly impossible to reverse, making them extremely important, as they set the tone for all future interactions.

In the same way, our email subject lines afford us the opportunity to make a great first impression. Sometimes it’s the only impression we get.